HDEW Cameras is a long-established UK retailer with roots going back to 1993, when the business began as a small high street electrical shop in Surrey. Since then, HDEW has moved from a traditional shop-based model to a successful online retail business, supplying cameras, computing products, personal devices and electrical accessories to customers across the UK.

The business has built its reputation on competitive pricing, straightforward customer service and a loyal base of repeat customers. However, as with many independent retailers importing electrical and electronic equipment from overseas, the regulatory position behind the scenes can be far more complex than the customer experience suggests.

As HDEW continued to grow its successful online retail business, the company wanted to ensure its approach to WEEE producer responsibility was robust, proportionate and capable of withstanding regulatory scrutiny. With a diverse product range, international supply chain and thousands of SKUs, determining exactly what should be reported, and how, required specialist technical expertise.

The challenge was not simply to "register and move on". HDEW needed a practical, evidence-based approach that reflected the reality of its product range, supplier relationships, and sales model, without unnecessary overheads or complexity.